Inspired by Alice in Wonderland, this silky, highly-pigmented color glides onto the lips with ease and is infused with Vitamin E and Aloe Leaf extract. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous. From the bold and bright to the neutral and nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!